What really gets me here is the fact that this child is walking around talking about how lame his parents are because they own an old minivan (yes, he actually uses the word "lame"). He talks about how embarrassing it is to be seen with them in that van.
What kind of message is Toyota sending to kids in this country? I know I shouldn't be surprised, considering the materialistic nature of our culture as a whole, but still....a commercial series that basically tells kids they should be embarrassed if their parents don't have a brand new shiny SUV like the Highlander? Ugh.
Wes gets so mad each time the commercial comes on, and says he "can't stand that kid!" I gently remind him that this kid is just an actor, and unfortunately it's a bunch of grownups that are spreading the word that having anything less than new is lame.
I think of all the amazing parents out there, who pour out love and grace over their children. I think of all the parents who sell their newer cars, move into cheaper houses, work extra jobs, just so they can adopt a child, and give them a home and family, and a loving and fulfilling life they may not have had otherwise. They may drive old vans, and have less cool technology, but they are anything but lame.
I'm sure I could go on and on, but I won't. I wish I could do a commercial series about the importance of family and eternal things. I would have the kid talk about how amazing his parents are, and how he'd much rather have a loving family, than an expensive car or gadget. Do you think it would do well? ;)
Toyota. Today, you get a "Fail."